I’ve had youtube premium for several years now. Most of the creators I watch do their best to integrate their sponsorships in an appropriate way. Whether that’s choosing a sponsorship related to the video topic, or making it entertaining in its own right.

It’s expensive to run servers that hosts tens of billions of videos. If you don’t want to pay for access, then pay for no ads. If you don’t want to pay for no ads, then watching the ads is the only way. Remember, if you’re not buying the product, then you are the product.