YouTube premium revenue is shared with creators based on view time. I don’t know what percentage of the subscription cost is shared (I believe I’ve read 55% is shared but I didn’t validate that right now, their help docs say “most” so it’s likely over 50%). As I understand it from income breakdown from creators, income from YouTube premium does often surpass Adsense income even when only a small percentage of viewers use YouTube premium.
The larger factor in them doing this is that the value of selling ads has been decreasing substantially the last few years. This means they need to show more ads to make the same money they did before.
This is also part of why every YouTube creator now does their own sponsored ads inside videos, trying to rely only on Adsense isn’t viable for them.
YouTube know they have a good product, and lots of people do subscribe to YouTube premium, there is no reason form them to force people onto YouTube premium when lots of people are willing to watch the ads.
I’ve had youtube premium for several years now. Most of the creators I watch do their best to integrate their sponsorships in an appropriate way. Whether that’s choosing a sponsorship related to the video topic, or making it entertaining in its own right.
It’s expensive to run servers that hosts tens of billions of videos. If you don’t want to pay for access, then pay for no ads. If you don’t want to pay for no ads, then watching the ads is the only way. Remember, if you’re not buying the product, then you are the product.
Paying for YouTube premium still makes you the product, since you are still being tracked and sold. Hell you could drop over over 2k on a TV, phone, or GPU and still be getting tracked and sold. The old adage of if you aren’t paying you are the product no longer applies. It’s outdated.
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YouTube premium revenue is shared with creators based on view time. I don’t know what percentage of the subscription cost is shared (I believe I’ve read 55% is shared but I didn’t validate that right now, their help docs say “most” so it’s likely over 50%). As I understand it from income breakdown from creators, income from YouTube premium does often surpass Adsense income even when only a small percentage of viewers use YouTube premium.
The larger factor in them doing this is that the value of selling ads has been decreasing substantially the last few years. This means they need to show more ads to make the same money they did before.
This is also part of why every YouTube creator now does their own sponsored ads inside videos, trying to rely only on Adsense isn’t viable for them.
YouTube know they have a good product, and lots of people do subscribe to YouTube premium, there is no reason form them to force people onto YouTube premium when lots of people are willing to watch the ads.
I’ve had youtube premium for several years now. Most of the creators I watch do their best to integrate their sponsorships in an appropriate way. Whether that’s choosing a sponsorship related to the video topic, or making it entertaining in its own right.
It’s expensive to run servers that hosts tens of billions of videos. If you don’t want to pay for access, then pay for no ads. If you don’t want to pay for no ads, then watching the ads is the only way. Remember, if you’re not buying the product, then you are the product.
Paying for YouTube premium still makes you the product, since you are still being tracked and sold. Hell you could drop over over 2k on a TV, phone, or GPU and still be getting tracked and sold. The old adage of if you aren’t paying you are the product no longer applies. It’s outdated.