I also pay for premium, and tbh what I get out of it is worth it. I pay for 1 streaming site at a time, I pay fast mail for email. I’m not hesitant to pay for something as long as I get value out of it

Youtube is much harder to migrate from. It has a loooot of data. Where else can I upgrade 60 minutes of 4k gopro footage for free?

I dunno, I’m 40 and have definitely bought things because of ads. Highly targeted ones on Instagram have introduced me to a lot of cycling gear I wouldn’t have otherwise known about. It seems like most of the youtube ads are pretty bad though