My understanding is that for free users watching your content you get a percentage of the ad revenue. But views from premium subscribers earns you a flat rate not dependant on advertisements, and that flat rate is higher than what you’d get from an ad supported view.
The general consensus is YouTube is still greedy with the split , but at least they are offering more from a premium view.
Maybe an unpopular opinion here… but checking my stats, since buying YouTube premium my account has watched over 50 days worth of ad free video content.
Now whilst I wish more of money went to the creators themselves, I can’t pretend I don’t get value out of the subscription. Especially compared to something like Netflix.
I have 6 subscriptions and YouTube is the last one I’d consider cancelling.
I’d love to hear your view. I haven’t really considered it.