ChatGPT kindly summarized it:

Elon Musk is challenging conventional business practices with a unique strategy for his tech ventures. Mark Zuckerberg, inspired by Musk’s tactics, created Threads, a potential rival to Twitter. However, Threads’ user experience is disappointing, as it lacks control over followers and displays a non-chronological timeline. Despite its flaws, Threads may succeed due to its appeal to brands and the AdTech industry for data collection and marketing purposes. While not user-friendly, it could still become profitable through data scraping and advertising.

Yep was also about to suggest this. We use it to track my wife’s grandma, as she got lost already one time. As she lives in the city so far there was always an iPhone nearby that sent her location. We attached it to her keys, as she always has them on her.