I recently read that data collection/sale as an “edge service” has been a part of Toyota’s strategy for a hot minute.
“You may not be surprised that a company like Toyota uses technology it installs in all the cars it sells in Japan to produce data that powers its onboard GPS service. You may be more interested to know that Toyota recognized that the value of this data was not uniquely associated with its primary use. As we will discover in chapter 8, this insight enabled Toyota to successfully launch a new business offering traffic telematics services to businesses and municipalities across Japan using the same data.”
Edge Strategy: A New Mindset for Profitable Growth by Dan McKone
I recently read that data collection/sale as an “edge service” has been a part of Toyota’s strategy for a hot minute.
“You may not be surprised that a company like Toyota uses technology it installs in all the cars it sells in Japan to produce data that powers its onboard GPS service. You may be more interested to know that Toyota recognized that the value of this data was not uniquely associated with its primary use. As we will discover in chapter 8, this insight enabled Toyota to successfully launch a new business offering traffic telematics services to businesses and municipalities across Japan using the same data.”