If they are pointing out legitimate flaws in their competitors, I wouldn’t call it ‘negativity’. A lot of commercials communicate the vilest shit while being ‘positive’ (look at the way gender stereotypes are used in many commercials). I don’t know the exact commercials you are referring to, but just keep this in mind when analysing a commercial.
If they are pointing out legitimate flaws in their competitors, I wouldn’t call it ‘negativity’. A lot of commercials communicate the vilest shit while being ‘positive’ (look at the way gender stereotypes are used in many commercials). I don’t know the exact commercials you are referring to, but just keep this in mind when analysing a commercial.