People will choose the most convenient option. It just so happened that, for a brief period, it was more convenient to go through the hassle of installing an adblockers than to sit through the ads for regular users.

The unfortunate reality is that, for some people, moving over to TikTok will be more convenient than watching YouTube ads. Our attention span shrinks a little more, and Google takes one step closer to MySpace.

To put it bluntly it’s a “wait 1-2 weeks for adblockers to update” issue.